Brand It!

I know enough about this whole blogging thing to know that eventually the word “branding” will pop up. As in, “what’s your blog’s branding strategy?” I started thinking about this while in my car running errands this afternoon. What is the “brand” of Furnished Souls?

Let’s start with the name. For branding, the blog’s name should set its goals and effectively communicate the brand. Umm…nope. Not happening here.

My blog name actually comes from an e.e. cummings poem, and is intended ironically, as the women he writes about are stuck in an “acceptable” routine where they are busy, but create nothing of consequence. (Read the whole poem at Poetry It’s exactly the kind of woman I don’t want to be. The women I write for (for I always picture my friends reading) are thoughtful, interesting, funny, clever, sarcastic, beautiful and imperfectly quirky.

Ironic obscure poetic reference for a blog name = Branding FAIL.

Choose your look, sayeth the gurus of branding.

The color palette of this blog varies between some colors and lots of colors. I get bored. I try to do the starkly minimalist backgrounds, but always go back to things that are colorful and over the top. And then I start designing blog banners on Photoshop…

Sorry, faithful readers. I have no colors. Wait, I just adopted colors for the blog in my head. The blog’s colors are now BLUSH and BASHFUL. (Name that movie reference!)

At least I should know the purpose of the blog, right? That’s the heart of branding!

It’s a fashion blog! But it’s not, really. I’ll never be the Man Repeller or The Sartorialist. I can’t even bring a great OOTD on a daily basis. Guaranteed you will never see a full-body picture of me in a romper and high-heeled clogs with a sun-dappled tree in the background. Sorry. Plus my style is kind of quirky–sometimes vintage, sometimes conservative, sometimes a little rocker or alternative. And when I recommend for other people, I try to take their personal style and body type into consideration.

Maybe it’s a budget blog? But that’s more out of necessity, because I’m a teacher in my real life, which means I am economically ground in the gears of the system of THE MAN *rant rant*. I show people how I shop and how I utilize the internet to get greater bargains on the things you want but can’t afford. But it’s not really about that, either.

Technically, I guess Furnished Souls would be considered a lifestyle blog. I am so uncomfortable with that term, though! I automatically think of Gwyneth Paltrow, the guru of GOOP, or Martha Stewart, with all her good things.

Things Martha Stewart and I have in common: we could both rock this outfit.
Things Martha Stewart and I have in common: we could both rock this outfit.

To me, “lifestyle” means that you have it all together–or at least act like it. It’s those ladies on Facebook who post pictures of their fresh-baked loaves of bread on their immaculately clean tables, who talk about their adorable precious children and thoughtful husbands. Lifestyle bloggers are people who seem to never make a misstep, and if they do, it’s adorable and anecdote-worthy. I do not fit that description. I am actually pondering having a recurring feature here entitled “Where It All Went Wrong”, chronicling my own fashion failures and how I might have fixed them.

I am not even in a relationship, but I have the feeling if I tried to “consciously uncouple” like Gwyneth, it would involve a lot of wailing, mascara panda eyes, and undignified snotting.

Upon reflection, I think I could best be branded as a “life” blog. It occurs to me that my trip to run errands and my blog are much alike. I had to do four things: take my diploma to the framer’s; pick up a package of Korean beauty products from the post office; go to Bed, Bath and Beyond; and get lunch. From my place, the framer’s and the post office require a left turn, BB&B requires a right turn, and lunch was in between. Yet, my route ended up being framers to BB&B to post office to lunch. Totally inefficient, yet I got it all done, and had more time in my car to listen to fun summer tunes and enjoy the sunshine. And isn’t that great sometimes?

Putting on My Smarty Cap

Today I went to the art museum. I go there a lot, relatively. Like, compared to the average person. I hit up the museum once a month or so. At one point I was mayor of the museum on Foursquare, and I was insanely happy. I love museums. I love their stillness, their peacefulness. I love the fact that I can stare at a painting for as long as I want, and nobody cares. I can commit each brush stroke to memory, or fall into the colors.

The museum has a wonderful exhibit going on right now called Sensory Crossovers: Synesthesia in American Art. Synesthesia refers to sensory fusions or crossovers. For instance, there are those who can “see” sounds, and “hear” colors. The artists depict music, storms, math, and foghorns. The exhibit is interactive; dial a phone number, enter the code by the painting, and it plays the music or sound that the painting is related to.

lone figure and tree in stormy sunset by e.e. cummings

This was my second time at this exhibit. Each time, it blew me away. But the first time, I got a real shock–one of the beautiful abstracts was by e.e. cummings, the poet who wrote the poem my blog title comes from. He’s been a favorite of mine for many years, and I never knew he painted.

Noise Number 1 by e.e. cummings

It impresses me when someone who is so talented hones another skill. The restless who never stop growing and learning always are my heroes. Cummings pushed the boundaries of form in poetry, which made him special. And then he took all the leftovers that he didn’t put into his poetry, I like to imagine, and put them into his paintings.

dive for dreams by e.e. cummings

dive for dreams
or a slogan may topple you
(trees are their roots
and wind is wind)
trust your heart
if the seas catch fire
(and live by love
though the stars walk backward)
honour the past
but welcome the future
(and dance your death
away at the wedding)
never mind a world
with its villains or heroes
(for god likes girls
and tomorrow and the earth)

Fourth Dimensional Abstraction by e.e. cummings

Furnished Souls

HE Cambridge ladies who live in furnished souls
are unbeautiful and have comfortable minds
(also, with the church’s protestant blessings
daughters,unscented shapeless spirited)
they believe in Christ and Longfellow, both dead,
are invariably interested in so many things–
at the present writing one still finds
delighted fingers knitting for the is it Poles?
perhaps. While permanent faces coyly bandy
scandal of Mrs. N and Professor D
…. the Cambridge ladies do not care, above
Cambridge if sometimes in its box of
sky lavender and cornerless, the
moon rattles like a fragment of angry candy

–e.e. cummings