Brand It!

I know enough about this whole blogging thing to know that eventually the word “branding” will pop up. As in, “what’s your blog’s branding strategy?” I started thinking about this while in my car running errands this afternoon. What is the “brand” of Furnished Souls?

Let’s start with the name. For branding, the blog’s name should set its goals and effectively communicate the brand. Umm…nope. Not happening here.

My blog name actually comes from an e.e. cummings poem, and is intended ironically, as the women he writes about are stuck in an “acceptable” routine where they are busy, but create nothing of consequence. (Read the whole poem at Poetry Foundation.org.) It’s exactly the kind of woman I don’t want to be. The women I write for (for I always picture my friends reading) are thoughtful, interesting, funny, clever, sarcastic, beautiful and imperfectly quirky.

Ironic obscure poetic reference for a blog name = Branding FAIL.

Choose your look, sayeth the gurus of branding.

The color palette of this blog varies between some colors and lots of colors. I get bored. I try to do the starkly minimalist backgrounds, but always go back to things that are colorful and over the top. And then I start designing blog banners on Photoshop…

Sorry, faithful readers. I have no colors. Wait, I just adopted colors for the blog in my head. The blog’s colors are now BLUSH and BASHFUL. (Name that movie reference!)

At least I should know the purpose of the blog, right? That’s the heart of branding!

It’s a fashion blog! But it’s not, really. I’ll never be the Man Repeller or The Sartorialist. I can’t even bring a great OOTD on a daily basis. Guaranteed you will never see a full-body picture of me in a romper and high-heeled clogs with a sun-dappled tree in the background. Sorry. Plus my style is kind of quirky–sometimes vintage, sometimes conservative, sometimes a little rocker or alternative. And when I recommend for other people, I try to take their personal style and body type into consideration.

Maybe it’s a budget blog? But that’s more out of necessity, because I’m a teacher in my real life, which means I am economically ground in the gears of the system of THE MAN *rant rant*. I show people how I shop and how I utilize the internet to get greater bargains on the things you want but can’t afford. But it’s not really about that, either.

Technically, I guess Furnished Souls would be considered a lifestyle blog. I am so uncomfortable with that term, though! I automatically think of Gwyneth Paltrow, the guru of GOOP, or Martha Stewart, with all her good things.

Things Martha Stewart and I have in common: we could both rock this outfit.
Things Martha Stewart and I have in common: we could both rock this outfit.

To me, “lifestyle” means that you have it all together–or at least act like it. It’s those ladies on Facebook who post pictures of their fresh-baked loaves of bread on their immaculately clean tables, who talk about their adorable precious children and thoughtful husbands. Lifestyle bloggers are people who seem to never make a misstep, and if they do, it’s adorable and anecdote-worthy. I do not fit that description. I am actually pondering having a recurring feature here entitled “Where It All Went Wrong”, chronicling my own fashion failures and how I might have fixed them.

I am not even in a relationship, but I have the feeling if I tried to “consciously uncouple” like Gwyneth, it would involve a lot of wailing, mascara panda eyes, and undignified snotting.

Upon reflection, I think I could best be branded as a “life” blog. It occurs to me that my trip to run errands and my blog are much alike. I had to do four things: take my diploma to the framer’s; pick up a package of Korean beauty products from the post office; go to Bed, Bath and Beyond; and get lunch. From my place, the framer’s and the post office require a left turn, BB&B requires a right turn, and lunch was in between. Yet, my route ended up being framers to BB&B to post office to lunch. Totally inefficient, yet I got it all done, and had more time in my car to listen to fun summer tunes and enjoy the sunshine. And isn’t that great sometimes?

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6 thoughts on “Brand It!

  1. A. BLUSH AND BASHFUL…yeah, I can’t read that without doing it in her voice. Obvs.

    B. I love the idea of a “Life” blog as a category. There defs needs to be something that represents those that identify as a Normal Life-r, Where Sometimes I Splurge and Sometimes I Talk About Hot Foreigners.

  2. I’m so glad you’re back to blogging. I meant to tell you that days ago with your more recent postings, but you know, life.

    I also take the longer route to . . . well, everything. I’ve been crazy busy. I expect more info on the Korean Beauty scene. I’m just getting into that after being tipped off by another friend. I must have more information before purchasing my own handy little stash.

    Good to have you back on Furnished Souls. I’ve missed you.

    1. My favorite beauty blogger and all around fantastic human being, The Lipstick Gal! I miss you as always. I have so much to share about Korean beauty with you! Did you know BB cream was developed in South Korea in the ’90’s? They’re totally holding out on us.

      1. Well, I just dipped my toe into Korean Beauty. I ordered 4 Meme Boxes. I hope they’re amazing. Tell me more about your 8 step process. I’m dying to know everything.

  3. The plan is to do a video on the whole process on Sunday night. My skin is kind of freaking out from a particularly aggressive waxing, so I’m waiting for it to heal before I show the world my face. Whoops.

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